D. RESEARCH ACTIVITY

D.1. Book Chapters

Pedroche Santoveña, I. (2025). Polarization Strategies and Logical Fallacies on X: A Discourse Analysis.
In Education and Humanities as Axes of Research and Innovation.
Publisher: Dykinson.

Pedroche Santoveña, I. (2025). Political and Technological Gatekeepers as Trend Generators: Agenda-Setting on X.
In Digital Communication in the Age of Artificial Intelligence.
Publisher: Dykinson.

Pedroche Santoveña, I. (2024). Educating in Critical Thinking with Generative Artificial Intelligence: Main Perspectives.
In Education, Communication, and Power in the 21st Century: Challenges and Perspectives.
Publisher: Egregius.

Pedroche Santoveña, I. (2024). The Network We Form Shapes Us: Influence of Interactions on Identity Construction During the #Garzón Controversy.
In Organizational Intelligence, Strategic Communication, and Influence in the Post-Digital Society.
Publisher: Dykinson.

Pedroche Santoveña, I. (2024). Interactions and Gatekeepers in the Formation of Echo Chambers on X: A #Garzón Case Study.
In Communication in the Face of the Challenge of Artificial Intelligences: Innovation, Research, and Knowledge Transfer.
Publisher: Dykinson.

Rubio Pascual-Muerte, A., & Pedroche Santoveña, I. (2023). Communicative Training of Professionals for the Future of Cathedrals.
In Educational Innovation Pills in University Contexts: A Perspective from Action Research.
Publisher: Octaedro.

Pedroche Santoveña, I. (2023). The Role of Generative Artificial Intelligence in Education: New Perspectives to Mitigate the Echo Chamber Phenomenon.
In Emerging Technologies Applied to Active Methodologies in the Age of Artificial Intelligence.
Publisher: Dykinson.

García Blázquez, E., Pedroche Santoveña, I., & Pacho Casquet, A. (2022). YoSoyLider.com: sMOOC Course to Strengthen Students’ Identity, Personal Projection, and Entrepreneurial Skills.
In International Cooperation Networks for Knowledge Transfer, Research, and Digital Learning (in Uncertain Times).
Publisher: Dykinson.

Pedroche Santoveña, I. (2022). Teacher Training and Digital Citizenship: Context and Challenges for the University of the Future.
In International Cooperation Networks for Knowledge Transfer, Research, and Digital Learning (in Uncertain Times).
Publisher: Dykinson.

Méndez Sánchez, I., & Pedroche Santoveña, I. (2022). Social Media, Marketing 4.0, and Heritage Enterprises.
In Social Media, Influencers, and Digital Marketing in Historical-Artistic Heritage.
Publisher: Tirant lo Blanch.

Pedroche Santoveña, I. (2020). When a Digital “Friendship” Becomes a Billion-Dollar Business: The Case Study of Glossier.
In Influencing to Build the Shadows of Reality: YouTubers and Influencers in the Post-Digital Era.
Publisher: Sindéresis.

D.2. Contributions to Scientific Conferences

Pedroche Santoveña, I. (2024). Detecting Hate Speech on X Based on the Eleven Principles of Joseph Goebbels’ Propaganda.
Paper presented at a scientific conference.

Pedroche Santoveña, I. (2024). Challenges and Opportunities of Ageism in the Post-Digital Society: Media Education Projects and Innovative Technologies.
Paper presented at a scientific conference.

Pedroche Santoveña, I. (2024). Educational Innovation in the Age of Artificial Intelligence: Metaverse, Digital Health, and Citizen Empowerment.
Paper presented at a scientific conference.

Pedroche Santoveña, I. (2024). Media Literacy in Older Adults: Lifelong Learning through sMOOCs, Gamification, and the Metaverse.
Paper presented at a scientific conference.

Pedroche Santoveña, I. (2024). Design of the Educational Mobile Application #PinchaLaBurbuja. Emprende UNED Programme.
Paper presented in the Digital Environments and Technologies [E] panel, scientific conference.
Date: 24 September (15:00–17:00, GMT–3).

Pedroche Santoveña, I. (2024). #PinchaLaBurbuja: A Transmedia Educommunication Experience.
Paper presented in the Digital Environments and Technologies [A] panel, scientific conference.
Date: 23 September (10:00–12:00, GMT–3).

Pedroche Santoveña, I. (2023). Echo Chambers, Polarization, and Hate Speech: Challenges from the Fields of Education and Communication.
Paper presented at a scientific conference.

Pedroche Santoveña, I. (2023). The Challenge of Artificial Intelligence and ChatGPT: Towards New Educational Proposals.
Paper presented at an international scientific conference.

D.2. Articles in Scientific Journals

Pedroche Santoveña, I. (2025). Critical Media Literacy with and within Artificial Intelligence. Case Study of #PinchaLaBurbuja
Visual Review (Q1). SCOPUS